CISCO x LA28
Client ········· Cisco
Published ······ 2026
Cisco at the LA28 Olympic and Paralympic Games.
From AI to the Olympic and Paralympic Games.
The visual language developed for Cisco’s 2024 AI campaign continues in a new chapter: Cisco’s partnership with LA28.
Building on the original aesthetic, I developed a visual approach that transforms half of each photograph into a canvas for technical data illustrations. Precise, dynamic, and rooted in technology, these graphic elements interact with the energy of competitive sports photography, creating a visual dialogue between human performance and the technology shaping what comes next.
A new context for an established visual language, pushing it into the world of sports and the global stage of LA28.
Creative Director: Chris Ross
Photography: Courtesy of Cisco
From AI to the Olympic and Paralympic Games.
The visual language developed for Cisco’s 2024 AI campaign continues in a new chapter: Cisco’s partnership with LA28.
Building on the original aesthetic, I developed a visual approach that transforms half of each photograph into a canvas for technical data illustrations. Precise, dynamic, and rooted in technology, these graphic elements interact with the energy of competitive sports photography, creating a visual dialogue between human performance and the technology shaping what comes next.
A new context for an established visual language, pushing it into the world of sports and the global stage of LA28.
Creative Director: Chris Ross
Photography: Courtesy of Cisco
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