HELLA
Client ········· HELLA AG
Agency ········· Loved
Direction ······ Maik Beimdieck
Published ······ 2021
The project involved the evolution of a keyvisual for HELLA Group Ambition 2024, building upon the foundation laid in 2018. The objective was to enhance the visual identity by incorporating distinctive elements from the existing keyvisual while introducing new elements that would represent the brand's dynamism and progressive nature.
To capture the brand's dynamism, two dynamic stripes were introduced as a central element in the evolved branding. These stripes symbolize motion and progress, representing HELLA's drive to push boundaries and achieve new heights. Additionally, the stripes play a crucial role in visually dividing the dark and light modes, emphasizing the brand's ability to adapt to different environments and meet various challenges head-on.
To capture the brand's dynamism, two dynamic stripes were introduced as a central element in the evolved branding. These stripes symbolize motion and progress, representing HELLA's drive to push boundaries and achieve new heights. Additionally, the stripes play a crucial role in visually dividing the dark and light modes, emphasizing the brand's ability to adapt to different environments and meet various challenges head-on.
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COPYRIGHT 2024 – KAROL GADZALA
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