KIESER TRAINING REDESIGN
The primary objective was to create a logo that exuded stability, while also achieving a sense of balance and visual harmony. The original logo, although impactful, felt heavy and lacked the desired equilibrium.
One notable change was the separation of the wordmark from the logo element. This modification allows for better versatility and scalability, as each component can now be utilized independently in various branding materials. The wordmark itself was given special attention to ensure legibility and aesthetic appeal, striking a harmonious balance with the redesigned logo element.
The end result of the logo redesign is a more refined and balanced visual identity for Kieser. The logo now represents the brand's commitment to stability and strength while maintaining a sense of visual harmony. It serves as a powerful symbol that effectively communicates the values and essence of Kieser, enhancing its recognition and impact in the fitness industry.
One notable change was the separation of the wordmark from the logo element. This modification allows for better versatility and scalability, as each component can now be utilized independently in various branding materials. The wordmark itself was given special attention to ensure legibility and aesthetic appeal, striking a harmonious balance with the redesigned logo element.
The end result of the logo redesign is a more refined and balanced visual identity for Kieser. The logo now represents the brand's commitment to stability and strength while maintaining a sense of visual harmony. It serves as a powerful symbol that effectively communicates the values and essence of Kieser, enhancing its recognition and impact in the fitness industry.
︎︎︎
COPYRIGHT 2024 – KAROL GADZALA
HAVE A GOOD DAY!