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LEAN AGENCY BRANDING

I had the incredible opportunity to work with "LEAN," a prestigious creative studio based in Düsseldorf. Known for their collaborations with luxury brands like Lamborghini and Porsche, "LEAN" is at the forefront of innovation in the industry.

After 12 years, I was entrusted with the task of creating a new logo and corporate system for "LEAN," building upon our previous successful collaboration. The goal was to infuse the new logo with dynamism, using colors inspired by the car industry to evoke a sense of speed and innovation.

Drawing on my creative prowess, I crafted a logo that captures the essence of "LEAN" and its close ties to the automotive world. Vibrant and energetic, the logo reflects the studio's ability to transform ideas into captivating visual experiences.

In addition to the logo, I played a crucial role in developing a comprehensive corporate system for "LEAN." This involved creating a cohesive visual language that extended beyond the logo, encompassing typography, color palettes, and iconography. The aim was to ensure that "LEAN" communicates a consistent and captivating brand identity across all touchpoints.
























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COPYRIGHT 2024 – KAROL GADZALA
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