SARTORIUS
Client ········· SARTORIUS AG
Agency ········· Loved
Direction ······ Maik Beimdieck
Published ······ 2019
Sartorius, a leading player in the biopharmaceuticals and life sciences industry, has undergone a transformative journey, shifting from a product-driven supplier to an innovative industry partner. In line with this evolution, the company has unveiled a new corporate design that embodies its brand promise of "Simplifying Progress."
Within the character illustration section of the style guide, we focused on striking a balance between approachability and professionalism. By adhering to the defined mechanics, we ensured consistency and recognizability, reflecting Sartorius' commitment to innovation and groundbreaking solutions in the biopharmaceuticals field.
In addition, the style guide includes a systematic icon design approach. This framework enables the creation of icons that align with the overall brand aesthetic. These icons serve as visual representations of essential concepts and products, simplifying complex ideas and enhancing user understanding.
Within the character illustration section of the style guide, we focused on striking a balance between approachability and professionalism. By adhering to the defined mechanics, we ensured consistency and recognizability, reflecting Sartorius' commitment to innovation and groundbreaking solutions in the biopharmaceuticals field.
In addition, the style guide includes a systematic icon design approach. This framework enables the creation of icons that align with the overall brand aesthetic. These icons serve as visual representations of essential concepts and products, simplifying complex ideas and enhancing user understanding.
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