TEAM DEUTSCHLAND
Client ········· DOSB
Agency ········· Loved
Direction ······ Maik Beimdieck
Published ······ 2018
Creating a distinctive brand identity for the German Olympic team has been a significant endeavor.
Historically, the team competed under the umbrella of the German Olympic Sports Confederation (DOSB). However, a groundbreaking change has taken place in the Federal Republic of Germany, as the team now possesses its own distinct brand identity. This development serves multiple purposes: it fosters team unity, provides fans with a unifying symbol, and visually distinguishes the athletes during competitions.
Since its introduction at the 2018 Winter Olympics in Pyeongchang, the new logo has exemplified openness, dynamism, competitiveness, and confidence. As a result, Team Deutschland has confidently embraced this fresh identity, marking a significant milestone in its history.
Historically, the team competed under the umbrella of the German Olympic Sports Confederation (DOSB). However, a groundbreaking change has taken place in the Federal Republic of Germany, as the team now possesses its own distinct brand identity. This development serves multiple purposes: it fosters team unity, provides fans with a unifying symbol, and visually distinguishes the athletes during competitions.
Since its introduction at the 2018 Winter Olympics in Pyeongchang, the new logo has exemplified openness, dynamism, competitiveness, and confidence. As a result, Team Deutschland has confidently embraced this fresh identity, marking a significant milestone in its history.
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